TURN THE DATA YOU ALREADY HAVE INTO YOUR NEXT PHASE OF GROWTH
Your business is growing. You have more customers, more marketing activity and more data than ever. But do you know what’s really driving that growth – and where the biggest opportunities are hiding?
Hello, I’m Emily.
I help founders of growing ecommerce businesses understand what’s actually working, what’s not, and what to focus on next.
I bring together your customer, marketing and commercial data to uncover the answers to the questions that really matter: Which customers are driving your growth? What makes someone come back and buy again? Which products, journeys and acquisition routes create your most valuable customers? Where are you losing people – or money? And where should you put your effort next? I do the heavy lifting: bringing the different pieces together, finding the patterns that aren’t obvious in your dashboards, and turning them into clear commercial decisions and a practical plan for growth.
I get to knoW YOUR WHOLE BUSINESS, tHEN USE THE DATA TO HELP YOU MAKE BETTER DECISIONS
“Emily gets outstanding results. She’s an absolute joy to work with. She is very trustworthy, very strategic, and a huge asset to any business. She’s got a really strategic brain. She marries her knowledge with her ability to look into your business, hear about your strategy and go, ‘in order to get those results, we need this’.”
Amanda Heath
YOU'VE BUILT A SUCCESSFUL BUSINESS. NOW LET'S WORK OUT WHAT WILL DRIVE THE NEXT STAGE OF GROWTH.
WHEN GROWTH BRINGS MORE QUESTIONS THAN ANSWERS
I love working with founders who’ve already built something successful, and know there’s more potential in their business.
Maybe revenue is growing quickly and things have become more complex. Maybe growth has started to plateau. Maybe you’re spending more on acquisition but aren’t sure which activity is genuinely creating valuable customers. Or maybe you just know that there’s a load of insight sitting in Shopify, your CRM, ad accounts and the rest of your business, but neither you nor your team has the time to properly look into it.
Often the question isn’t just “How much more should we put into marketing spend?”. It’s “What’s actually working – and what should we do more of?”
That’s where I come in. I’ll look across the business rather than at one channel in isolation. I might investigate which first purchases lead to your best long-term customers; which acquisition routes produce revenue and margin rather than just orders; what’s driving repeat purchase; where customers drop out of the journey; how behaviour is changing as you grow; or which customer groups quietly generate a disproportionate amount of your profit.
Then I turn what I find into decisions: what to double down on, what to test, what to stop doing and where I’d focus next. Because the goal isn’t more analysis. It’s better decisions and sustainable and profitable growth.
I FIND THE STORY IN THE DATA, AND TURN IT INTO DECISIONS
“Emily’s talent for translating a mountain of data into a clear picture, along with her expertise in how to harness these insights for growth, is unique. I was genuinely blown away by Emily’s work. She not only analysed extensive data from Shopify but also delved into Meta ads and Klaviyo performance, combining these sources to create a comprehensive profile of customers. Her insights clarified which aspects of our approach are working well, providing reassurance, and highlighted new testing opportunities that could drive further growth.”
Nicki Chacksfield
STRATEGIC THINKING. ANALYTICAL RIGOUR. COMMERCIAL JUDGEMENT.
My background is a combination of commercial strategy and deep analysis. I qualified as a Chartered Accountant with PwC, spent 11 years using customer and commercial data to understand and forecast a £60m retail business, became a growth and Meta advertising strategist, and now head up Performance Marketing & Insight at Bravissimo. It means I don’t just tell you what the numbers say. I ask what they mean for the business – and what you should do differently as a result.
SERVICES SUMMARY
THE COMMERCIAL DEEP DIVE
Want to understand what’s really driving your business – and where to focus next?
I’ll bring together your customer, marketing and commercial data to build a rounded picture of what’s working, what’s changing and what’s holding you back, then turn what I find into clear, prioritised recommendations for your next phase of growth.
THE COMMERCIAL QUESTION
Got a challenge in the business which you can’t quite explain?
Maybe repeat purchase has shifted, acquisition is getting more expensive or one market is outperforming another. Give me the question and the data, and I’ll dig into what’s really going on, why it’s happening and what to do about it.
THE CUSTOMER JOURNEY DEEP DIVE
What turns a new customer into one of your best customers?
I’ll map the journey from acquisition through first purchase, repeat behaviour and lifetime value to uncover which products, channels, journeys and customer groups create your most valuable customers – and how you can create more of them.
The growth roadmap
Got an ambitious growth target, but not sure of the best route to get there?
Whether you’re aiming for £5m, £10m or your next major milestone, I’ll work backwards from where you want to be to identify the growth levers that will get you there – and turn them into a commercially grounded, prioritised plan.
WHAT IT’S LIKE TO WORK WITH ME
“If you need someone to provide insight, Emily is the one. She knows how to question the data to get the answers to help teams focus on opportunities and issues. She is thorough, reliable and a pleasure to work with and I can’t wait to use her expertise again.”
Cathy Berman
“I was in awe of Emily’s ability to take huge amounts of ugly raw data from all platforms, analyse it and beautifully present back interesting findings that could drive great actions that make a difference.
And I felt so much more connected to my business as I felt I better understood who my customers were and how to nurture them.
I loved that she also sent me an impact model, which would show how taking the actions could impact my business in terms of revenue – which was the cherry on top!
I felt that she bridged the gap perfectly between being a data expert and being able to summarise and communicate those findings and next steps, in an easy to digest way to her client – which you don’t find often.“
Dipa Shah
“I felt reassured and confident in Emily’s abilities throughout our meetings. Her clear understanding of
the data and skill in translating it into meaningful insights has provided evidence which is shaping our
decision-making. I feel very optimistic about incorporating her recommendations into our strategy.”
Nicki Chacksfield
