transforming complex data into powerful growth strategies is my superpower
Emily Dolton
I help ambitious businesses do more, be more and have more, through one essential ingredient: data-driven growth strategies that get serious results.
I love the blend of science and creativity that the worlds of business and marketing offer to us all.
I’ve spent my career making the numbers talk:
From my degree in Management Science (mathematical business decision-making) to qualifying as a chartered accountant with PwC.
From spending 11 years building sales and marketing forecasts for a £60 million business – diving deep into customer data through propensity modelling and analysing all the factors that influence customer journeys: buying behaviour, loyalty, funnels, and purchase frequency.
To three years helping countless entrepreneurs grow their businesses using Facebook & Instagram ads – from looking at their business as a whole, not just their ads.
It’s a partnership when we work together – I get to know you and your business, not just your data. If you’re looking for an expert who cares about both you and your business, then you’re in the right place.
I want you to succeed and I’m energised by helping you reach your goals. When it comes to working with you, I’m all about taking responsibility, not taking control.
I’m bringing far more than a pure business or pure marketing background to the table
I know what makes a business work, and what growth strategy to build for your eCommerce business to amplify what’s already working well.
Curiosity
The driver of so much of our growth. When we’re curious, we’re wondering what we can do to get better, to improve our results, to reframe a disappointment, to take the next step.
It’s about testing new things, experimenting, doing more of what works well and less of what doesn’t. It’s about always learning, and being excited about it. Curiosity is at the heart of how I approach my work with you.
Commercial acumen
…Or, business savviness. When I work with you, it’s not just about your data.
It’s about me getting to know both you and your whole business – what’s working well, what isn’t, your customer journey from joining your audience to buying from you, your overall marketing strategy, your customers’ buying behaviour, your products and your pricing, what you’re aiming for and what you love (and don’t love) about your business.
Complexity
“Emily’s talent for translating a mountain of data into a clear picture, along with her expertise in how to harness these insights for growth, is unique.”
I take the data from your business’s systems and platforms and unlock the stories within. Whether you’ve data in Shopify, Meta or Klaviyo, Google (to name but a few), spreadsheets or bespoke systems, my skill lies in taking those ‘pages’ and creating a book: the story of your business.
““Emily is FULL of energy, enthusiasm and expertise – and the thing I love most about working with her is that she offers so much more than a strategy. Emily looks at the bigger picture of your business and makes it easy for clients to work with you. Emily has felt like a real partner when it comes to my online marketing – honest, helpful with so much knowledge and insight.“
Nicky Thackray
I Love…
– Being outdoors… whether it’s rain or shine. Fresh air is so good for the soul.
– Road trips with great tunes (a 90s Britpop kid at heart, and a happy recipient of many a new song via my kids’ playlist skills).
– Fab food from sushi to a cracking roast.
– Dancing with enthusiasm (which makes up for my lack of rhythm).
– Rollerbooting, walking, gigs, kitchen discos.
I believe…
– It’s vital to listen to your gut as well as your data. Both are hugely valuable in different ways: the balance of the two is important.
– There’s no point in reporting for reporting’s sake. Long, complicated, time-consuming spreadsheets and documents are only as useful as the insights taken from them, and the actions taken as a result of those insights.
– Everyone deserves the freedom of choice and the feeling of belonging. It means so much to me to see my clients thrive and be able to create the lives they want for themselves.
ready for your next stage of business growth?
Let the numbers do the talking…
What got you here won’t get you there… you and I both know you’re missing an absolute trick if you don’t use the insights held in the data you already have in your business.
It’s a no-brainer: use the data you already have to make better decisions and focus your marketing spend where it matters most.
With the right insights, you’ll know exactly what steps to take to hit the growth curve you want, and that you know you’re capable of – if only you take the right actions.
I’m here to help you do exactly that.
I won’t take your money if I don’t think I can help you. Honesty and integrity are super important to me.
I measure my success by your results.
