growth strategy & data analysis SERVICES

transforming customer insights into laser-focused growth strategies

Excited about the future and ready to push for even more growth?

I’m here to help you dig deep into your customer data, uncovering the insights that will power your next stage of growth.

My clients appreciate that I look at their whole business, not just the data, to take them from where they are now to where they want to go. You bring the ambition and the knowledge of your business – I’ll bring the insights and the strategy.

DONE FOR YOU

I help you identify the key customer insights to reach your next level of growth – so you can boost revenue, profitability, and overall business performance without wasting time or resources.

I’ll dive deep into your entire business, piecing together data and creating a bespoke growth strategy that aligns with how you love to work. No more feeling like you’re throwing money into the wind. Instead, you’ll know exactly where to focus your marketing spend and how to optimise your operations, so you can grow smarter, faster, and more confidently.

It’s like solving a big jigsaw puzzle, and when everything fits just right, the full picture of how to drive consistent, profitable growth becomes crystal clear.

LEARN FROM ME

I offer bespoke training packages to help you and your team master the art of data-driven growth, so you can make decisions with precision and confidence.

Whether it’s teaching your team how to interpret customer insights or helping you understand the key metrics for smarter decision-making, I’ve got the expertise to guide you.

Got a particular area you don’t feel confident in, from interpreting your P&L to making the most of the insights in your key operational drivers? Let me help – confidence can be built quickly and painlessly.

Coming soon: bite-size trainings that will give you quick, actionable knowledge in easily digestible sessions.

I help clients to unlock growth using their customer data. here's just some of the gold that awaits you:

more repeat customers

One of a customer’s most-likely times to buy again is just after their first order, so one of the simplest ways to grow is to increase the proportion of customers who place a second order. How? I identify the characteristics in one-time and repeat buyers and give you clear steps to turn more of the former into more of the latter.

new customers you already know will become loyal

From how often they buy, to their lifetime value to their first item ordered, we unlock the golden patterns in your customers’ buying data. And from there, it’s a straightforward leap to direct your marketing strategy to find more ideal new customers 

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more revenue and more profit

Is your revenue growing, but to the detriment of your profitability? I’ll analyse the relationship between your top line and bottom line to ensure you’re not just growing but also maximising profitability. Once I’ve identified the key issues, I’ll provide you with the exact steps to fix the issue.

robust sales forecasting

What got you here won’t get you there… for your stage of business, your simple sales forecasts may need an upgrade – I’ll review your forecasting process, identify the key levers for your customers’ propensity to buy and build a robust forecast to support your desired growth curve.

higher customer lifetime spend

Imagine if every customer spent 10% or 20% of 50% or more with you and the impact it would make on your business’s growth. I identify the key characteristics of your most loyal customers, and give you the steps to take to bring more customers along the same path – more orders, more spend, higher lifetime value. The sky’s the limit.

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fewer lapsing customers

Once you know the point that a customer is going to lapse in buying from you, you can do something about it.  Customers love to buy what they want – let’s make sure you’re communicating with them at exactly the right moments to keep them coming back.

all your problems solved

 Got a bottleneck in your business? Customers not buying as frequently? Average order value dropping? Needing an ever-growing number of new customers to stem the flow of lapsing customers? I’ll find the underlying cause… and tell you exactly how to fix it.

acquisition and retention: getting the balance right

I get under the hood of your data to determine the optimal balance for your business between attracting new customers and nurturing existing ones. I’ll help you optimise your marketing spend to maximise both acquisition and retention.

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A PARTNER WHO CARES

When we work together, it’s not just about the data and the business – it’s about you and what achieving your business goals means to you. By working with a select number of clients at a time, I guarantee that you’ll always receive focused, personalised attention – you’ll never be a small fish in a big pond when we work together.

Done For you

Are you ready to unlock your business’s potential while I handle the heavy lifting? Explore my Done For You packages below.

Done For You Package Options

the full deep-dive and growth strategy review

Ready to hit the ground running for your next level of growth?

Let’s get under the hood of your customer data.

I’ll review all areas of your business, identify the golden nuggets in your customers’ buying behaviour and give you actionable strategies to maximise both short-term gains and long-term sustainability. 

This is the service for you if:

– You’re ready to uncover the hidden opportunities in your customer data and want a clear, data-driven strategy to accelerate growth.

– You’re seeking more than just quick wins – you’re looking for sustainable, long-term strategies to increase revenue, profitability, and customer loyalty.

– You want to take the guesswork out of your business decisions and know exactly where to invest your marketing spend for maximum ROI.

– You’re eager to address any challenges like a drop in repeat customer rate, falling ROAS, or a plateau in growth and need expert insights to get back on track.

– You want to feel confident knowing that your business’s growth strategy is built on real data and actionable insights, not assumptions.

What’s included?

Initial kick-off call: We’ll take a deep dive into your business, from what’s currently working (and what isn’t), to what your specific growth goals are, so I can plan a growth strategy review tailored just for you.

Comprehensive review: I’ll analyse every key aspect of your customer data, from buying behaviour to profitability trends, to uncover the golden nuggets that will drive growth.

Custom growth strategy: Once I’ve identified your key insights, I’ll craft a bespoke, actionable growth strategy, detailing exactly where to focus for both short-term gains and long-term scalability.

Ongoing support: Regular check-ins and tailored recommendations to help you monitor performance, make adjustments, and keep your business moving towards sustainable growth.

Actionable roadmap: You’ll receive a step-by-step roadmap to implement operational, marketing, and systems changes that will directly impact revenue, profitability, and customer loyalty.

Impact model: You’ll also receive a detailed impact model that shows exactly what will happen to your business growth as each recommendation is implemented, giving you clarity and confidence in your decisions.

The Pain Point Solver

Got a specific challenge holding back your business? Whether it’s a plateau in revenue, customers buying less frequently, or a drop in your ads’ ROAS as you scale, the solution is hidden in your data.

This service is for you if:

– You’ve noticed a drop in key metrics, but aren’t sure where the problem lies.

– You’re experiencing slower growth than you’d like, or seeing erratic performance that you can’t quite pin down.

– You know something’s off, but don’t have the time or expertise to dig through the data yourself.

– You want to address this challenge now and steer your business back towards stronger growth.

What’s included?

A thorough assessment of your business pain points, followed by a deep dive into your data to uncover what’s causing the issue.

– A full report on what’s going well and what needs adjustment, with step-by-step recommendations tailored to your business.

– We’ll meet again to walk through my findings, and I’ll provide a roadmap for solving the problem and accelerating your growth.

The customer retention booster

Are you eager to boost your repeat purchase rate and enhance customer loyalty, but unsure where to start?

This service is for you if:

– You recognize that increasing customer retention is crucial for sustainable growth but need a clear strategy to achieve it.

– You want to understand your customers’ buying behaviour and identify the factors that influence their repeat purchases.

– You’re looking for actionable steps to enhance customer loyalty and lifetime value without guesswork.

What’s included?

– An initial consultation to discuss your current customer retention challenges and growth objectives.

– In-depth analysis of your customer data to uncover trends and insights related to repeat purchases and loyalty factors.

– Development of a tailored strategy designed to boost customer retention and lifetime value, addressing both immediate and long-term goals.

– Recommendations for implementing loyalty programs, personalised communications, and other retention tactics that resonate with your audience.

The 'Data Guilt' Fixer

 

Do you feel overwhelmed by the wealth of customer data available to you but struggle to find the time or expertise to make sense of it? You know your business could be growing more quickly, and you’re the bottleneck?

This service is for you if:

You know there’s untapped potential in your data but don’t have the resources to explore it.

– You want clarity on your business’s key performance metrics to drive informed decision-making.

– You’re looking for a straightforward way to gain real-time insights into your business’s performance without the headache of manual analysis.

What’s included?

– An initial consultation to understand your business objectives and data challenges, ensuring we’re aligned from the start.

– A comprehensive analysis of your current data landscape to identify key metrics that matter most to your business.

– A custom-built dashboard that provides real-time visibility into your essential levers, allowing you to track performance easily.

– Training for you on how to interpret your dashboard, empowering you or your team to make data-driven decisions with confidence.

– Training for your team on how to populate the dashboard if the solution is not fully automated.

– Bespoke support solutions are also available for ongoing reporting services.

I get to know you and your whole business, not just your data

“I’ve tried a few big flash agencies and you blow their results out of the water. What sets you apart is you look at the business as a whole before determining the right strategy and that pays off with incredible ROIs.”

Amanda Heath

LEARN FROM ME

Ready to empower yourself or your team with the skills to master data-driven growth and make confident, informed decisions? Check out my bespoke training package.

LEARN FROM ME

the data-driven growth training package

Are you keen to empower yourself or your team with the skills to leverage customer insights for informed decision-making?

I provide bespoke training packages tailored for businesses ready to master the art of data-driven growth.

This service is for you if:

You want to develop your team’s ability to interpret customer data, enhancing their decision-making capabilities.

– You’re seeking clarity in key metrics that drive your business success but don’t know where to start.

– You or your team feel uncertain about interpreting your P&L or optimising insights from your operational drivers.

What’s included?

– An initial consultation to identify your specific training needs and goals, ensuring the program is tailored just for you.

– Comprehensive training sessions focused on the fundamentals of data interpretation, key performance metrics, and actionable strategies.

– Ongoing support and resources to reinforce learning and facilitate the application of new skills in real-world scenarios.

Coming soon: Bite-size training modules that deliver quick, actionable insights in easily digestible sessions, making it easy for you and your team to learn on the go.

 

Let’s work together to build your confidence and skills in data-driven growth, so you can make decisions with precision and confidence!

Data-driven marketing that gets serious results

“Intuitively I just trusted Emily because she’s very knowledgeable and authentic. She is clear, direct and easy to work with, so I knew she was the right person.”

Amanda Heath

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