by EmilyDolton | Aug 24, 2026 | Customer Behaviour
I’m of course a big believer in using data to understand a business, but there are questions it can’t answer on its own. Say customers who order samples are considerably more likely to buy. That’s great – but why? Maybe it’s that...
by EmilyDolton | Aug 24, 2026 | Customer Behaviour
There’s understandably a lot of attention paid to the first order a customer places. Which ad brought them in? Which channel? Which product? How much did it cost to acquire them, and what was the ROAS? Blended, or in platform? All useful questions. But I’m...
by EmilyDolton | Aug 24, 2026 | Customer Behaviour
Imagine one of your products is flying. Lots of first orders. Great conversion. Customers clearly like it. You’d understandably want to sell more of it. But I’d want to know what happens afterwards first. Because products don’t just bring in orders....
